Dan's Cool Listing Marketing Plan

1) Multiple Listing Service

Complete all listing paperwork and disclosures and turn them into our office
Enter your home into the Multiple Listing Service so all 40,000+ Agents in Minnesota can see it and potentially show it
Enter all additional photos and supplements
Make sure your home is ready for showings the day it is entered into MLS.
Over 70% of all homes sell thru cooperating agents on MLS.

2) OBEO Virtual Tour

Immediately schedule the Virtual Tour photo shoot.
When ever possible we will schedule the OBEO photo shoot just prior to entering your home on MLS. We want the best high resolution photos to be on MLS and in all ads and marketing materials.
Immediately post the OBEO Virtual Tour on MLS, Realtor.com and all other internet destinations we utilize.
Set you up to get AUTOMATIC Traffic Reports from OBEO about the amount of traffic your tour has had and where it was generated from, Realtor.com, dangroteboer.com, The Real Estate Book etc.

3) Marketing Materials

We create fabulous marketing materials utilizing cutting edge technology.
The RE/MAX Design Center - This incredible site allows us to custom design your brochures, web-flash commercials, Just Listed and Just Sold Cards, E-campaigns and more.
E-Campaign Pro – We download your new brochure into e-Campaign Pro and instantly e-mail it to over 700 local Realtors. We utilize it to inform Agents of new listings, price reductions, Broker Opens and more!
We create custom CD’s containing your brochure, web-flash commercial, OBEO Virtual Tour, OBEO high resolution photos, disclosures along with a custom label. We put these in your home with the printed brochure and we distribute them to other Agents or give them out at Open Houses and Broker Opens.
All marketing materials are high quality productions to show your home at it’s very best!

4) Realtor.com

Realtor.com is the #1 real estate web-site on the Internet.
86% of all buyers and sellers will utilize the internet prior to buying or selling a home.
Showcase Home- Your home will be a Showcase Home on Realtor.com with 6 photos plus the Virtual Tour and unlimited copy to describe all the features of your home.
Most Agents say you will be on Realtor.com but it is how you are on Realtor.com that matters.
Realtor.com also has a detailed traffic report we will be sending you on a regular basis.
Realtor.com is the real estate search engine for AOL, MSN, Wall Street Journal, Netscape, Netzero, Juno and Moving.com

5) Internet Marketing

Your home will get immense exposure thru our personal web-site dangroteboer.com
Dangroteboer.com has been completely custom built to our specifications with several goals in mind.
We wanted a site that mirrored the level of technology we incorporate into our entire business. We wanted our site to be like us, ABOVE THE CROWD.
We also wanted our site to exceed our client’s expectations; much like their homes we wanted something special.
Dangroteboer.com is the platform from which we launch your home onto the Internet. We wanted not only a superb site to showcase your home but a site that would attract buyers as well.
Dangroteboer.com will be the centerpiece of our branded online presence but also the central piece of our stealth web-sites that will drive additional traffic to our site and your home.
Dan Groteboer System has dedicated a lot of time and resources to making dangroteboer.com an outstanding site for both Buyers and Sellers.

6) Print Ads

7) Ads and Banners

8) Branded and Stealth Websites

dangroteboer.com is our main branded web-site.
dangroteboer.com is promoted thru our ads in print, and through our various direct mail pieces like Home By Design.
Stealth web-sites are promoted in print ads, direct mail and on the internet.
Stealth web-site might be promoted for a Free On-line Evaluation or CMA.
Stealth web-sites often have higher lead capture rates.
More buyers allow us to sell more of our own listings and further market penetration for your home.

9) Direct Mail Marketing

Select direct mail such as our Home By Design magazine. This magazine is sent 6 times a year to over 500 past and present clients. HBD magazine allows us not only to send an outstanding marketing piece to clients but also a vehicle to promote present listings and developments.
Direct mail allows us to promote name recognition and drive traffic to our web-sites.
We can direct mail to very specific areas for specific properties. A very focused effort to a very select group we want to reach.
E-Campaign Pro allows us to directly market on-line to other Realtors with our specific message.

Dan Groteboer, GRI
Accredited Buyer Representative Accredited Relocation Specialist
Credited New Home Specialist
RE/MAX Hall of Fame

The Dan Groteboer Systems
RE/MAX of Rochester
4600 – 18th Avenue NW, Rochester, MN 55901
Office: (507) 287-7778 Cell: (507) 254-0957